I am a New York-based events and brand marketing professional with experience across fashion, beauty, and lifestyle. My path into this industry was built through hands-on work, learning in real time, and growing from a support role into one with more ownership across production, client experience, and on-site execution.
At Son of Noise, I have worked across influencer marketing, special projects, and event coordination for brands including PARKE, SET, Sculpt Society, Salt & Stone, Chris Collins, Eleven Eleven, SOSOM, and U Beauty. My work has included everything from pre-event planning and site scouting to merchandising, retail operations, Shopify, content capture, guest experience, and last-minute problem solving on the ground.
This portfolio highlights that progression. Each event reflects a moment in time where I was learning how to adapt quickly, communicate clearly, and help bring a brand vision to life in a way that felt thoughtful, polished, and memorable.
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14 events across 18 months. Scroll horizontally or use the arrows to explore.
Behind the scenes from select activations. Click any image to enlarge.
This was my first official event with Son of Noise as a part-time employee, and also the very first event for Year of Ours, an activewear brand based in LA. The three-day pop-up took place on Elizabeth Street in Nolita, and because it was still early in my career with the team, I was strictly working as a production and retail associate, making sure everything ran smoothly behind the scenes, managing client-facing interactions, and supporting the VIP influencer night.
When things didn't go as planned, my team and I were there to handle it. For example, our bartender cancelled last minute, so I stepped in to make drinks for the entire VIP event night. Beyond keeping operations running, my other responsibilities included merchandising the athletic wear displays and capturing content of the event for the brand.
This was my second event as a part-time team member with Son of Noise, and it marked a shift in how I was able to contribute. While the event was already in motion when I stepped in, I had the opportunity to be involved across more stages of the process and take on a broader, more hands-on role throughout the weekend.
The concept behind the pop-up was Scent Library, inspired by Salt & Stone's collaboration with Scene Library, a book company built on the idea of not judging a book by its cover. The space was designed to feel like a library, inviting guests to explore scent in a more immersive and unexpected way, with each display encouraging discovery and interaction.
When I joined the team onsite, I stepped into organizing and merchandising inventory, helping bring structure to what was still coming together. From there, I supported across multiple areas, assisting with setup refinements, working the retail floor, creating content, and helping maintain the overall flow of the experience. I also worked closely with the Salt & Stone team in a client-facing capacity, which allowed me to build stronger communication skills and a deeper understanding of how to represent both the brand and our team.
A standout element of the event was the live candle engraving station, where guests could personalize their purchases. It added a thoughtful, interactive layer that elevated the overall experience and made each purchase feel more personal.
This event gave me a clearer view of how all the moving pieces come together, from logistics to storytelling to customer experience. While I was not there from the initial concepting stage, it pushed me to step in, adapt quickly, and take on more responsibility as things unfolded. It was an important moment in my growth, bridging the gap between supporting an event and beginning to take ownership within it.
Synopsis coming soon, check back for a detailed breakdown of this activation, including event logistics, the Club SET experience, and on-site brand activations.
The week after wrapping Salt & Stone, I traveled to Miami for Parke's first pop-up in the city. This was my second time working with the brand, after initially supporting as an intern under founder Chelsea Kramer during their Fall 2024 pop-up in SoHo. Coming back in a new capacity, I stepped into the experience with a much stronger understanding of both the brand and the pace of these events.
Like the previous pop-ups, the event was already in motion when I arrived, but this time I was able to take on more responsibility and move more confidently between roles as needed.
Throughout the week, I supported merchandising, inventory organization and counts, retail operations, line flow, and Shopify POS. I worked closely with both the team and customers, answering questions about the brand and products, and helping maintain a smooth and engaging experience on the floor.
This event especially pushed me to think quickly and problem solve in real time. One moment that stands out was when the furniture that had been ordered arrived and did not match the scale or feel we had expected. With limited time before the VIP event, I drove out to IKEA to source new pieces that better fit the space and overall aesthetic, then brought everything back and helped reset before guests arrived. It was one of those moments where there was no time to overthink, I just had to make it work.
In addition to the operational side, I also helped prepare for and work the VIP event, supported with visual merchandising and wall setup, and stayed hands on with the space throughout the duration of the pop-up.
This experience built on everything I had learned so far and gave me more confidence in navigating fast paced environments, taking initiative, and stepping into whatever role was needed to keep the event running smoothly. It felt like a natural progression, less about just supporting and more about actively contributing to the success of the overall experience.
In January 2025, I stepped into my full-time role at Son of Noise as an Events Coordinator, alongside my work in influencer marketing. This event with U Beauty marked a major turning point in my growth, as it was the first time I was able to experience an event much more holistically from early planning through execution.
U Beauty is a Los Angeles based luxury skincare brand founded by Tina Chen Craig, and this pop-up was designed to launch the brand's first fragrance, Proem. The event required a high level of detail and intention, as it introduced a new category for the brand and needed to feel both elevated and immersive. In early December, I independently scouted locations across SoHo, focusing on spaces with strong natural light that would complement the brand's aesthetic and allow florals and product displays to stand out. After aligning with my team, including my boss based in Los Angeles, we finalized the space and moved into execution.
This was the first time I arrived to a completely empty venue and was responsible for helping bring it to life from the ground up. I walked into a space filled with boxes of inventory and began organizing everything in a way that made the retail flow seamless for the team throughout the weekend. I coordinated with vendors, including ACME Brooklyn for furniture rentals, and worked closely with everyone onsite to ensure we were aligned with the vision outlined in the event deck.
This experience gave me a much deeper understanding of the level of grit required to execute an event from start to finish. One moment that stands out was the night before the VIP event, when we realized the venue walls were in poor condition and would not photograph well. With no time to find an alternative, we pivoted and repainted sections of the space ourselves, staying at the venue until 3 AM to make sure everything met the standard we needed for the brand. It was a turning point for me in understanding that attention to detail is everything, and that preparation includes catching issues before they become visible problems.
Throughout the event, I remained hands on with retail, educating customers on the product and ensuring the in-store experience reflected the brand's luxury positioning. I also worked directly within Shopify to manage transactions, support inventory tracking, and maintain a seamless checkout experience during high traffic moments. At the same time, I was constantly problem solving behind the scenes, whether that meant sourcing new florals when arrangements did not hold up as expected, running across the city for last minute materials, or adapting to client pivots in real time.
This event challenged me in a completely different way. It pushed me to think ahead, take ownership, and understand how every decision, from logistics to aesthetics, contributes to the final experience. It was the first time I truly saw what it means to build an event from the ground up, and it set the foundation for how I approach every project moving forward.
A full overview of my experience, education, and skills.
Collaborated with fashion, beauty, and lifestyle brands to execute influencer-driven branding events, manage weekly client communications, and support product launches across social platforms. Led on-site event execution including merchandising, client-facing retail support, Shopify operations, and coordination with UGC creators, TikTok Shop affiliates, and internal teams.
Managed front desk operations and member interactions, supporting scheduling, class enrollment, and account needs while upholding Equinox's high standards of service and professionalism.
Provided comprehensive household and personal support, managing schedules, errands, childcare, and daily logistics to ensure seamless family operations. Served as a trusted assistant and caretaker, balancing organization, tutoring, and hands-on support in a fast-paced environment.
Supported the growth of an independent jewelry startup by assisting in both creative production and retail sales. Helped design, build, and finish custom pieces while working directly with clients to curate confidence-boosting selections and deliver a personalized retail experience.
Delivered high-touch customer service in a retail setting, assisting clients with outfit selection while managing inventory and processing transactions. Maintained an elevated shopping experience through efficient POS use, merchandising, and gift preparation.
Served as a full-time caregiver for three children, managing daily routines, meal preparation, transportation, and enrichment activities while balancing college coursework. Fostered structure, independence, and meaningful engagement through consistent care and educational support.
Supported executive operations by organizing inventory systems, maintaining records, assisting with data security initiatives, and managing administrative tasks. Played a key role in improving efficiency through organization, adaptability, and hands-on problem solving.
Interested in collaborating on events, brand activations, or influencer strategy? I'd love to hear from you.
hello@carolinerader.com
